Tiens Ethiopia Plc, a subsidiary of the Tiens Group Co. Ltd, a Chinese company has announced its readness to begin manufacturing food items, health care and skincare products, and household sanitation materials.
Its manufacturing plant constructed in Nefas-Silk District of Addis Abeba will produce these commodities that the local company previously was importing, from its parent company in China and distribute them in Ethiopia.
The plant is constructed on 1,000sqm out of a 100,000sqm plot the company secured at a cost of over 16 million Br.
The local company was established in September 2007 by Blen Afework, an Ethiopian businesswoman who introduced the distribution the Tiens Group Co. Ltd's products in Ethiopia.
Tiens Group, is a multinational conglomerate operating in bio-tech, education, retail, tourism, international trade and e-commerce. It was established in 1995 by Li Jinyuan Xin, according to Yordanos Tesfamariam, marketing manager with the local company.
Tiens Group entered into the international market in 1997 and its company's business covers over 190 countries, Yordanos said. The company has set up regional and country based branches in 110 destinations across the world, with 50,000 franchised stores. It has also established strategic alliances with top-ranking enterprises from many countries.
Tiens Group has 33 branches in Africa including a new office in Ethiopia, Yordanos told Fortune. Since 2002 it has been operating through 10,000 shops and 20 million distributors.
The company has introduced manufacturing equipment and processing from Germany, US, France and Japan.
The construction of the newly inaugurated manufacturing plant will enable the group to distribute health care products within Ethiopia. The Tiens group established its office in Ethiopia some three years ago.
By MERGA YONAS
FORTUNE STAFF WRITER
Tiens Group established factory in Ethiopia
By Muluken Yewondwossen
A company that has spread its new industrial products all over the world in the last decade opened a nutrition supplementary producing factory in Addis Ababa, Ethiopia yesterday.
According to Tiens Group officials, the factory is the first of its kind in Africa. The facility that will provide jobs for forty Ethiopians is producing eight kinds of food supplementary powder and capsules, which have been licensed by the Ministry of Health. Ethiopia is a potential market for the product, but it will be exported to other African countries, officials told Capital at the Sheraton Addis last Friday.
Tiens Group established with Tiens Ethiopia Business in Ethiopia in 2006 and it distributes its imported products in the country for the last three years. According to the company document, currently over 15, 000 families are using the company's health products in Ethiopia.
For the construction and other facilities of the factory the company spent about 3.5 million dollars.
The products are manufactured by utilising advanced biotechnologies, by the research of Chinese traditional herbals, culture of health care and advanced equipment and technologies.
Tiens Group factfile
Tiens Group, founded in 1995 by Li Jinyuan in Tianjin, China, is a multinational conglomerate in fields like bio-tech, education, retail, tourism, finance, international trade and e-business.
It entered the international market in 1997. Nowadays, with a business covering over 190 global countries, the group has set up branches in 110 countries and regions, has 50,000 franchised stores and has established strategic alliances with top-ranking enterprises from many countries.
By producing health food, health care products, skincare products and household products the company has got an acceptance by users globally.
On the same day of the inauguration of the factory, the company organised a conference and exhibition related to the fourteenth anniversary of the company at Millennium Hall in Addis Ababa with an attendance of about 20, 000 people from all over the world.
Chinese supplementary food factory inaugurated here
By Yelibenwork Ayele
Tiens Ethiopia, an affiliate of the Tienshi International Limited, a Chinese health products factory, is scheduled to be inaugurated here this morning.
The products used to be imported and distributed here for the last three years and were approved by the Ministry of Health, Mr Li Jian Xin said.
The company will hold its fourteenth yearly international conference this afternoon in Ethiopia for the first time at the Millennium Hall. The conferences used to be hosted by different countries throughout Africa.
The company produces health care products in capsules and powder form from Chinese herbs. It also produces home care products, health care equipment and cosmetics. The products will be put on display for the public at an exhibition this afternoon.
The factory will provide jobs opportunity for 40 local people. The factory will start production here this month. It will both supply the local market with its products and export to neighboring African countries.
Mr Li Jian Xin said that the president of the company had donated 100,000 birr for children from poor countries to go to school.
Founded in 1995 by Mr. Li Jinyuan, Tianshi Group is a large-scale global enterprise operating in more than 190 countries around the world with a customer base of over 10 million.
With an anchor business in advanced biotechnology, Tianshi is also involved in financing, real estate development, education, cultural exchanges, and modern logistics.
Tianshi Health Products is the first China based direct selling company that manufactures and distributes traditional Chinese health products internationally. With over 190 regional offices throughout the world, Tianshi opened its branches in North America in 1999 and now has over 11,000 independent consultants.
The company has passed the international standard ISO-9002 certificate for quality authentication.







