Tiens and HP

TIENS Joins Hands with HP for New Development in Future

On Jan. 21st 2010, the “Press Conference on Strategic Cooperation between Tiens Group and HP themed on Cross-industrial Alliance, Win-win Hand in Hand” was solemnly held at the Tiens Group International Convention Center in Wuqing Development Area in New-tech Industrial Park of Tianjin. Senior leaders from both parties were present at the conference to witness the formal start of bilateral strategic cooperation. These leaders include Mr. Yan Yupeng, Vice President of Tiens Group, Ms. Jiang Zhenglin, GM of Global Information Center and Deputy GM of Global Marketing Center of Tiens Group, Ms. Shao Dong, Vice President of HP China and GM of VIP Customer Dept. of IPG, Mr. Wang Chenwei, Director of IPG Solution of HP China, and so on.

Scene of Press Conference on Strategic Cooperation between Tiens Group and HP China

Mr. Yan Yupeng, VP of Tiens Group is Making a Speech

Mr. Yan Yupeng, VP of Tiens Group, pointed out in his speech that Tiens Group is always steadfast in its global development strategy and dedicated to information construction with great attention all the time, in order to increase business efficiency, strengthen cluster collaboration and elevate management level. TIENS regards information as an effective weapon in improving our competitiveness and a point of support in realizing the global running. Up to now, TIENS has invested nearly RMB 1bn in the information construction of the company, established cooperative relationships with famous software and hardware providers all over the world, and achieved a lot in pioneering and promoting the development of health-care products. This cross-industry strategic cooperation between Tiens Group and HP China provides a new opportunity for respective growth. As a well-known transnational enterprise in China, HP supports domestic enterprises of China, offers TIENS high-quality products and reliable services, and builds an efficient information production and management platform to upgrade the abilities of operation and management. As an outstanding company bringing global development into effect and boasting tens of millions of stable consumers and a global marketing network, TIENS will furnish HP with a platform to well experience and share HP brand, as well as help advance the reputation of and loyalty to HP brand across the world.

Ms. Shao Dong, VP of HP China, Is Delivering an Address

Ms. Shao Dong, VP of HP China and GM of VIP Customer Dept. of IPG, observed that HP China supplies global enterprise customers with sophisticated and high-quality end-to-end computer products and solutions as an outstanding PC solution provider in the field. HP China expects to take this opportunity of strategic cooperation to build an advanced information production and management platform so as to providing IT technologies and products to Tiens Group. Meanwhile, it aims at facilitating the international development strategy of Tiens Group and fulfilling a win-win result in respective sectors of both parties via the cross-industry cooperation of two outstanding brands.

Leaders from Tiens Group and HP China Are Starting the Ceremony of Strategic Cooperation

Currently, HP China and Tiens Group are actively establishing a multidirectional and close strategic partnership, and seeking to further cooperation in the information construction in Tiens Industrial Park, in IT platform for domestic retail stores and so on. All of these aim at boosting the depth and range of the bilateral strategic cooperation to a higher level, so as to laying a firm foundation for IT strategic arrangements of Tiens Group. This cooperation between Tiens Group and HP, actually a superior national brand with global development achievements and a world-famous international IT brand, signals the beginning of cross-industry alliance and win-win hand in hand. As leading enterprises in their respective fields, both parties will continue to initiate new cooperative modes in the future and open up new opportunities for development.

Journalists Are Visiting Tiens International Health Industrial Park

Li Jinyuan, President of Tiens Group, Is Speaking on an Interview

After the conference, journalists from over 20 media including Reference News, Beijing Times, China Business Times and International Business Daily visited Tiens International Health Industrial Park under construction. Those from International Business Daily, the Economic Observer Newspaper, sohu.com, Tianjin TV and so on conducted an interview with President Li Jinyuan. They said that the glorious achievements due to Tiens Group's steadfastness in global development strategy for 15 years have a high public profile; especially that Tiens Group and President Li Jinyuan are constantly engaged in charitable undertakings to perform social responsibilities as a corporate. All of these are admirable. In addition, they said that they would pay close attention to the development of Tiens Group afterwards and wished TIENS would be a member of Fortune 500 early

Tiens and CISCO

Join Hands to Advance Development

——Press briefing on TIENS-CISCO cooperation successfully held

On January 11, 2010, the “Join Hands to Advance Development – News Briefing on Cooperation Strategies between Tiens Group and Cisco Systems” was held at the Park Hyatt Beijing Hotel in Beijing Yintai Center. The two parties jointly declared the official inauguration of network platform of Tiens International Health Industrial Park, and the cooperation strategies are formally agreed on. Mr. Li Jinyuan, Chairman and President of Tiens Group, and Mr. Lin Zhenggang, Vice President of Cisco Global and President and Vice Chairman of CISCO China attended the briefing and the signing ceremony. Also present at the event were Mr. Yan Yupeng, Vice President of Tiens Group, Ms. Jiang Zhenglin, General Manager of TIENS’ Global Information Center, Mr. Zhang Ke, Director of President’s Office of TIENS, and Mr. Zhang Yunjie, Vice President of CISCO China.

The News Briefing

At the briefing, President Li Jinyuan gave an introduction to Tiens Group: in the last 14 years, TIENS, as a domestic company, has evolved into a global player with business in over 190 countries and regions and branches in 110 countries and regions around the world. The business of TIENS covers biotechnology, education, retail, tourism, finance, international trade, e-commerce, etc., and combines industry capital, business capital and financial capital. He also stressed the important role of Tiens International Health Industrial Park as a comprehensive international park that encompasses R&D, pilot scale experiment, large scale production, international logistics, international marketing, international training and international tourism. He then introduced Tiens Group’s “International Health Management Center”, which boasts state-of-the-art design and the latest equipment and has powerful functions and great market prospect in terms of rehabilitation health care and providing services and facilities for international conferences. After that, he envisioned the bright future of the “Tianshi International University”, the construction of which is set to start soon. The university will cooperate with renowned Western universities, integrate resources of enterprises, universities and research institutions, form multiple project incubators, and provide momentum for the development of Tiens Group. Finally, President Li Jinyuan emphasized that Tiens Group has a particular focus on the health industry, pays meticulous attention to human health and is committed to providing people with “a beautiful, happy and joyous life”. His speech was well received by attending media.

Tiens Group President Li Jinyuan Spoke at the Briefing

CISCO China President Lin Zhenggang said in his speech that Tiens Group is one of the few domestic companies that have truly global operation. He expressed his appreciation for TIENS’s pioneering development concepts and achievements in IT adoption, saying the informatization of TIENS has set standards for the industry and the Tiens International Health Industrial Park is a globally leading industrial park. He said that as a world leading internet solution provider seeking to improve the way in which people connect, communicate and cooperate, CISCO has a wide range of products, outstanding abilities in risk control and unrivaled experience in serving the world. He believed that the cooperation of the two leading companies will provide TIENS’ network management platform with information-based scientific management methods and help integrate TIENS’ global operation, and that there is great prospect for further cooperation.

CISCO China President Lin Zhenggang Spoke at the Briefing

TIENS Vice President Yan Yupeng briefed the journalist on TIENS’ achievements in informatization, the background of the strategic cooperation and the prospects for future collaboration between the two parties. Tiens Group has always adhered to globalized development strategy and paid great attention to the informatization of the group, meanwhile it sees informatization as a powerful tool for improving the vitality and competitiveness of the group and a breakthrough for realizing global operation. The group has invested close to one billion yuan in corporate informatization and established excellent cooperative relationship with many world renowned software and hardware providers and consulting companies. As a result, the informatization of Tiens Group has set standards for and promoted the health care products industry. There is great prospect for cooperation between Tiens Group and Cisco Systems on a global basis and possible areas of cooperation includes: construction of information infrastructure, joint establishment and operation of regional data center, planning of the information system of Tianshi International University, joint education programs at Tianshi University and the IT service outsourcing of TIENS’ overseas branches. By taking advantage of CISCO’s leading position in information networks and its advanced information and communications technology, TIENS will achieve improved productivity, business innovation and reduce operation costs.

Presidents Li Jinyuan and Lin Zhenggang Signed Letter of Intent on Cooperation Strategies

Leaders of the Two Parties Posed for Pictures

After that, TIENS President Lin Jinyuan and CISCO China President Lin Zhenggang signed an agreement at the ceremony, thus announcing the start of the close cooperation between the two global enterprises. The two companies will join hands to advance mutual development. The cooperation has laid a solid foundation for TIENS’ expansion in international markets and the establishment of its excellent global brand; it will also help TIENS provide better services to worldwide consumers.

President Li Jinyuan Visited CISCO Headquarters

After the news briefing, President Li Jinyuan visited CISCO offices at the invitation of CISCO China President Lin Zhenggang, and the two presidents had lunch together.

President Li Jinyuan Named “Chinese Business Person of the Year 2009”

TIENS Won Laurels Again at the Coming of the New Year

On the afternoon of December 29, 2009, the World Entrepreneur Forum 2009 and the Award Ceremony for the Chinese Brand of the Year & Chinese Business Persons of the Year 2009 (6th Session) was held at JW Marriott Hotel Beijing. The year-end summit event was witnessed by a hall of industry elite as well as reputable domestic and international media. Mr. Li Jinyuan, President of Tiens Group, was invited as a representative of awarded entrepreneurs to the event.

President Li Jinyuan was receiving honorary certificate from Dr. John Deighton and Dr. Ravi Dhar

Spotlighted by major media including CCTV, the People’s Daily, the Guangming Daily, the Economic Daily, Sina.com and Sohu.com, President Li Jinyuan was awarded as “Chinese Business Person of the Year 2009” together with 24 other outstanding entrepreneurs – Mr. Liu Zhenya, General Manager of the State Grid, Mr. Kong Dong, Chairman of Air China, Mr. Yang Chao, President of China Life Insurance and Mr. Zhang Jindong, Chairman of Suning Appliance. Meanwhile, Tiens Group won the “Chinese Brand of the Year 2009” with 19 other enterprises including Air China, China Mobile and Shenzhen Neptunus, becoming the No.1 healthcare brand in China. Professor John Deighton coming from Harvard Business School and Professor Ravi Dhar of Yale Management School as well as other domestic and international marketing experts, presented at the event and issued certificates to winners.

The 6th s “Chinese Brand of the Year & Chinese Business Persons of the Year Award”, organized by Chinese Brand Lab, has been dubbed as “Chinese Brand Oscar”, was jointly appraised by the World Brand Lab with over 30 domestic and international experts including authoritative academicians, presidents of top domestic business schools, key persons from financial media and presidents of world famous consulting companies. After strict appraisal and verification, authoritative awards are put forward and two awards came to TIENS with full recognition and appreciation of the sponsors and the general society for TIENS’ achievements on its globalizing development, maximum admiration on its continuous performance on social responsibility as a corporate citizen and its great contribution to public benefit and philanthropic undertakings, and maximum affirmation on President Li Jinyuan’s leadership, personal charm and his innovative theories.

As the New Year is coming, TIENS is about to celebrate its 15th anniversary. The two grand honors won on this meeting is the Hansel for all employees. The honor will encourage TIENS people to adhere to globalization strategy, implement social responsibility and adhere to the idea of “Business-oriented Thinking, Refined Management, and Refined Service” proposed by President Li Jinyuan, and will encourage TIENS people to strive for TIENS international top-ranking brand and fortune 500.

Menebus Impian (Redeeming The Dream)

This is the trailer of the upcoming Unicore Movie working together with the best director in Indonesia, starred by both the best actor and actress of Indonesia. The movie is inspired by true stories of Unicore Leaders. This movie brings to public the rare point of view of people who are in the Multi Level Marketing industry. Watching the trailer makes me feel like watching my own journey. Also starring in the movie Director 4 Diamond Gold Lion Mr. Louis Tendean and his wife Mrs. Ferawaty Hartono. See if you can spot him. Saying "Me? Come on Nur,... I'd rather be Gigolo." (Translated from: "Gue? Amit-amit Nur, Mending Gua Jadi Gigolo")

Will be out soon the cinemas. April 2010.

BannerPOINT (An Interview with Mr. Ferdinand Liu)

This article is translated from Bisnis Plus Magazine edisi 35 2009

What's the difference between BannerPOINT and BannerStore?

BannerStore is designed as a convenience store, which means it's supermarket based. So there is a shop and products. On the other hand BannerPOINT's concept is a non-store retailing, there is no shop. Everything can be done from home as long as there is computer and telephone. The point is , customer comes to BannerStore, but BannerPOINT goes to consumer. So, this BannerPOINT concept is more simple and efficient, there is no space rental, no electricity costs and employee payroll. These are all the costs that burdens shop based retailing. That's not considering payment for bonus, so this doubles the costs. On the other hand, BannerPOINT is not like that. BannerPOINT maximizes products distribution purely using the strength of networks. Not through shops like retail in general.

So, the difference is BannerStore is shop based. Meanwhile, BannerPOINT is personal based.

That's true (Nods head).

What about the products?

Now, this is the thing. BannerPOINT really carries products which is already known in the society. For example, people already know what is Indomie, what is Lifebuoy, what is Kapal Api Coffee, what is Rajalele Rice and so on. So we do not carry non branded products. This is the unique point of BannerPOINT, that we are really "Playing" in the real retail world, with prices that are not different with big retailers. The only things is that we maximizes the distribution process by using the the power of networking, not based on shops or outlet. That's why we are much more efficient. This is the real key of BannerPOINT.

But, if the only by beinge efficient, then the margin must be really thin right?

That is correct. We do not deny that. Moreover if compared to Tiens Bonus. But, we have to remember, the rule in retail world is at the volume. The bigger our volume is, then the price that we can get from the supplier is better. This is what we are trying to increase the key is at the volume, therefor apart from decreasing the ratio of operational costs towards sales volume, with big volume we will also get product quantity discount. Now, in retail world that's where the margin comes from. We are sure that we can get product quantity discount, remembering Tiens network in Indonesia has already reached four millions. Now if 8 years ago we start BannerPOINT, maybe we would not dare to try. Another factor is, all our payment is using CBD (Cash Before Delivery), we pay cash straight away. Right here we can get additional margin of 1-3%

It looks like the 4 Millions Distributors has become an asset?

(Smiles while nods his head) Because of the four million, BannerPOINT got a very positive responds. They really welcome us. For example, what happened in East Java. At the first order of Indomie, we finished 20 thousand cartons. Actually this number is very significant. Why? Because, as one of our networker told us, who used to be the manager of a quite famous big retailer, with 7 outlets in Surabaya, they could only finish 3 thousand - 4 thousand cartons of Indomie per month. So the number 20 thousand is record on its own.

Therefore, during the delivery, the principal suspected that we were stocking the products. When they investigate, at that time we were still using an emergency warehouse, together with a steel mill. That's why they were confused, when we answered that the Indomie was really sold by retailing. Not to be given away to employees of the steel business owner, that happens to be a Tiens Networker. They were confused, why does a steel businessman want to "Play" in retail? This is where the long talk happened, [especially after listening to BannerPOINT concept, we were introduced to the principal of the products that was marketed by the respective distributor. From one of the principal, we got a very satisfying deal.

Okay. Doesn't the branded product feel "Shy" being marketed through network marketing? At least, scared that their brand name will fall?

At the beginning I had the same doubt too. But after looking at the 4 million volume, wow they welcome us. The responds was so positive. That's what makes me happy. Because, what ever it is, the 4 million Tiens network shows loyal consumers that cannot be doubted. That is the same as the sales volume. One of the strength that network marketing has that is not in retails, is the ability to change preferences about products. That happened, when our networkers like one type of instant noodle. After we explained, finally they want to understand. "Okay, let just try this brand. Noodle will always be noodle anyway" says the networkers. This is the advantage of BannerPOINT, we are able to explain to the consumer, something that supermarkets cannot do.

May I know about the management of BannerPOINT. Is it Tiens as well?

In terms of management, BannerPOINT is handled by Jaring Ritel Indonesia (JRI), that even though the ownership is 100% belongs to Tiens, but was put together, controlled and watched by Tiens leaders. Why? Because these leaders know the exact network condition on the field. The result is amazing. In only two months, we already started in two provinces. Bali as the pilot project and East Java. The plan is to open in Jakarta and West Java in October. Then November Central Java and Yogyakarta. End of the year if everything goes well the target is at least 3/4 of the cities in Indonesia.

What is the substance of having a BannerPOINT?

A lot. Internally, to expand the network and increase wealth by using the concept of building people based economy. Externally, we want to erase the public stigma about network marketing that always talks about price mark up, the products are not able to sell and so on. With BannerPOINT, we use the products from the market leaders that are already known by the society with a transparent price, with our low selling cost - minimum the same with big retailers, we already proven these stigma to be wrong.

Oh yeah, What about DistributionPOINT(DP)?

The role of is no difference like Tiens stockists. But, they are specifically to market BannerPOINT products. The income is based on the total sales, the same with stockists. The requirement is minimum 5 Star.

This excerpt is taken from the Bisnis Plus Magazine.

Trip to Vietnam by President Li Jinyuan

——Grand Opening of TIENS Vietnam Production Base

November 17, 2009 is a special date and also an unforgettable day for Vietnam TIENS partners. On that day, amid the convergence of flowers, colorful ribbons, singing and dancing, friends from all over the world gathered at the TIENS plant in Dai An Industrial Park to attend the opening ceremony of TIENS Vietnam Co., Ltd.

The site of the Opening Ceremony attended by about 1000 persons

Wonderful entertainment performance

At the opening ceremony, Mr. Wu Yiqun, Vice President of Tiens Group, first delivered an opening speech, he introduced the early stage construction and investment of TIENS Vietnam Co., Ltd, and expressed the determination and commitment of “serving the Vietnam market, rewarding friends in Vietnam” as promised by Tiens Group and President Li Jinyuan, and once again solemnly guaranteed that Tiens Group would become a model of legitimate operation in Vietnam, and reward the consumers with premium products. Finally, Mr. Bai Feng, Vice President of Tiens Group, explained the development and market prospects of the Asia-Pacific Region, the grand development blueprint stirred up excitement among the TIENS partners attending the ceremony.

Senior Vietnam government officials at all levels also delivered speeches, and highly praised the investment and plant construction by Tiens Group in Vietnam, and expressed sincere admiration and amazement toward the rapid and superior construction results of the Vietnam Production Base, they wished Tiens Group to achieve better development in the future.

Addresses by local Vietnam officials

Amid the cheers of the attendants, Mr. Li Jnyuan, President of Tiens Group, also delivered an important speech. He outlined the development history of Tiens Group and its current development, introduced the scale and treatment concepts of the International Health Industrial Park located in the Group’s Head Office, fully interpreted the operation concepts of “consumption brings wealth, managing consumption all the more will bring wealth”, and once again thanked all officials and friends who had helped TIENS. His speech ended with the thankful ideas of “thanks new friends, always remember old friends, in the future we are all good friends”, which brought the ceremony to a climax.

President Li Jinyuan delivers an address

Finally, Mr. Huang Yongjin, Deputy Director of the Food Safety Administration Bureau of Vietnam Ministry of Health, issued the “Production Health License” of the Vietnam Production Base to President Li Jinyuan, which signaled that TIENS Vietnam Production Base was formerly granted health care food production license qualification, and also marked that TIENS Vietnam Co., Ltd could legally start production and operation in Vietnam.

Deputy Director of Food Safety Administration Bureau, Vietnam Ministry of Health, issues “Production Health License” to President Li Jinyuan

The Project of TIENS Vietnam Co., Ltd started construction since May 5, 2009, and was completed on October 20, 2009, spanning only a total of 168 days, which created a new record in the civil engineering history of Vietnam. In order to commend Tiens Group’s outstanding project, Vietnam government specially awarded “Outstanding Project Prize” to TIENS Vietnam Project Team and Project Leader.

Vietnam Project Leader acceptes “Outstanding Project Prize” on behalf of TIENS

Certificate

President Li Jinyuan paints the eyes of the lion

Ribbon-cutting ceremony

After the ceremonious ribbon-cutting ceremony, under the leadership of President Li Jinyuan, Vietnam government officials at all levels and TIENS partners visited the office building, inspection center, production workshop, warehouse, dining hall and tennis court of the Vietnam Production Base. TIENS partners couldn’t help exclaiming over the production scale and elaborate buildings of the TIENS Vietnam Base, and everyone busied themselves taking group photos at each venue.

Visiting the Inspection Center

The grand opening of the Vietnam Production Base signals that Tiens Group is now equipped with the ability and qualification to produce premium TIENS products in oversea locations, which provides powerful product source and guarantee for Tiens Group to expand oversea markets, and marks a firm stepping toward the goal of entering the Global Top 500 by TIENS in the earliest date possible. The grand opening of the Vietnam Production Base will leave a glorious page in the development history of Tiens Group.

After the ribbon-cutting ceremony on the morning of November 17, President Li Jinyuan visited the local orphanage to inspect the children there. This orphanage with its main part housed in a temple was located in Giai Lâm County, and accommodated nearly one hundred orphans. As early as in 2008, President Li Jinyuan donated 100 million dong to this orphanage. One year later, President Li Jinyuan again paid a special trip to the orphanage to see the children there, and brought school bags, textbooks and clothing etc, which once more showed the care of TIENS. Local residents were all moved by the dedication of President Li Jinyuan to the public welfare undertakings. The Abbot of the temple specially presented a piece of lotus embroidery, a symbol of fortune and peace, to President Li Jinyuan.

A banner is hung outside the orphanage to welcome President Li Jinyuan
The Temple Abbot welcomes President Li Jinyuan
Donation acceptance ceremony in the orphanage	President Li personally helps children wear clothing and hat he donated
The Abbot presents a souvenir to President Li Jinyuan

In the afternoon of the same day, President Li Jinyuan also visited Hai Duong Provincial Government to meet BUI THANH QUYEN, Secretary of the Provincial Party Committee of Hai Duong Province. During the friendly talk between both sides, President Li Jinyuan briefly introduced TIENS development history, information about the Vietnam Production Base, development outline of Vietnam TIENS and future development planning of TIENS in Vietnam to the Secretary of Provincial Party Committee. The Secretary of Provincial Party Committee also praised the fast construction speed and the scale of the Vietnam Production Base, and expressed admiration toward the development of TIENS in the world, and indicated his support to the development of TIENS in Vietnam.

President Li Jinyuan holds intimate talk with Party Secretary of Hai Duong Province

President Li Jinyuan introduces TIENS products to Party Secretary of Hai Duong Province

Group photo

Banner POINT (Combination of Retail and Networking Business)

What is BannerPOINT?

BannerPOINT is a RETAIL SYSTEM that provide distribution & administration in non-store format with subscription based consumers. The main concept of BannerPOINT is distribution of retail business elements (finance, logistic, marketing, sales and service) across self-expandable network, thus producing effective yet efficient sales operation.

By nature of networking, this integrated system is highly scalable -- both in terms of coverage expansion and volume intensification -- and can be easily managed with utilization of recent information technology and implementation of already-matured support system.

BannerPOINT Strength Points

Established Market

Based on Tiens Network (with about 4 Millions Distributors in Indonesia and over 20 Millions worldwide), BannerPOINT has established loyal market even from first day of its operation.

Strong Corporate Background

BannerStore is a division of Tiens International Group, a large scale corporation with strong brand and abundant resources. More information about Tiens can be obtained from Tiens official website.

Customer is Marketer --> Self-Expanding Market

Every BannerPOINT subscribed customer is registered as Tiens Distributors, thus they can earn cash by referring new subscribers. This referral model goes beyond traditional member get member program since Tiens Marketing Plan is specially designed to provide true business opportunity with unlimited income potential.

Comprehensive Support System

Education and support is provided by Unicore, the largest support system in Tiens. Unicore comprehensive curriculum and integrated support tools are result of years of collaborative hard works between Tiens business leaders, already proven and continously evolve to provide highway for Tiens distributors to achieve their success.

Opportunity for Everyone

The business oppportunity is open for everyone, not limited to those whose big capital only. The requirements to become a registered Distribution Point (and eligible to earn up to 3% commission based off their sales volume) is as simple as achieve the fifth rank in Tiens Marketing Plan (about 40 Millions Rupiah in total purchase of Tiens products). With only Rp85.000,- administration fee, anyone can start their own business and establishing network to achieve such requirements. In average, people can achieve the fifth rank within 3-4 months.

While an enterprise is at its prelimary stage, it is the property of the owner; while the enterprise turns to be a multinational corporation, it should be the property of the society, the state and the people!"
President Li Jinyuan

Enrollment Regulations of Tianjin Tianshi College on Students Abroad

Tianjin Tianshi College is the first private college founded on 26th, July, 1999 approved by the Ministry of Education of China. The College is sponsored by Mr. Li Jinyuan, a famous entrepreneur and philanthropist, CEO of the Tiens Group in Tianjin, China.

The college is qualified to enroll its students only from state-planned quotas with its four departments having enrolled students distributed in 19disciplines in 7 departments. To date, the total number of full-time matriculating students exceeds 3 400. The college also has the qualifications to enroll overseas students.

The types of overseas students enrolled
1. Students who want to take Chinese language courses

Teaching Programs	Applicants	Length of study	Tuition fees(in RMB)
Elementary Chinese	Beginner	One semester	6800
Intermediate Chinese	3 months	One semester	6800
Advanced Chinese programs	1 year	One semester	6800
Study tour Chinese programs	Applications who are interested in Chinese	4 weeks	To be determined
Preparatory course for college	High school graduate	One semester	6800

2. Students who want to get degree education
It provides specialized and undergraduate courses for students to choose. According to the related principles, the students who have accomplished the content of courses and their papers can get diplomas or degrees after four years's study.
Programs: Marketing，Finance management, etc.
Tuition of specialized course: from 6800 to 8000 RMB/person/year.
Tuition of undergraduate course：12000RMB/person/year.

Living expenses(RMB)
about 800 yuan/month

Application Process
1. To obtain Application form from E-mail addresses of Tianjin Tianshi College
2. Submit your application form and 6 photos (3*4 cm) 60 days before school starts. Apply your X visa from the Chinese Embassy or Consulate at your home country with your JW201 or JW202 form and Admission Notice will be sent by Tianshi College.
3. International students should arrive at Tianshi college on the date with the information given in the Admission Notice. Submit your Admission Notice, original copy of Physical Examination Record for Foreigners and passport to the International Education College.

Application Time
Apply throughout the whole year .Spring semester begins in March, autumn semester begins in September.
Application fee: 490RMB

Contact Details
Address (Admission Office): NO.15 Yuanquan Road ,Wuqing Development Area,Tianjin,PR China
Web Site: http:// www.tianshi.edu.cn
Tel: 0086-022-82136123 13512801406
Fax: 0086-022-82136424
E-mail: summerluying@yahoo.cn wangshuyan_1014@hotmail.com shaozi1986@yahoo.com.cn

Lean Management In TIENS Brand Building

TiENS President Li Jinyuan advanceed the strategic concept of "operational thinking, lean management and service" in 2009 Work Guidelines of TIENS Group and recommended the peried between Aug. 3 2009 - 2010 as the "Year of Lean Management". Lean Management is one of the most heated topics around the world. To achieve TIENS ranking in the fortune 500 list, lean management is emphasized as the critical determinant of business success, perhaps more important than "hardware" facilities. While most chinese enterprises are still trapped in the extensive business mode, President Li emphazised the very significance of lean management with great foresight as the core foundation to gain competitive strength, self-transcendence and to ensure stable future development.

To carry out lean management, corporate brand, as the soul of enterprises, must be refined. Lu Xun the great chinese literateur says, "The more national, the more global" , but we can not ignore "the more global, the more national" point of view in brand building. The Coca-cola and McDonald's in the United States, Mercedez-Benz and BMW in Germany, Evian and Brandy in France, Sony and Panasonic in Japan, as well as Vodka in Russia are all national brand which have already fulfilled th leap from th national to global without weakening their national features.

"China has world-class products, but no world-class brand." That is exactly th awkward circumstances China is facing on its way of brand internationalization. Brand management requires for international view and the concept of globalization.

Combining the briliant five-thousand-year Chinese health civilization with the modern 21st century high tech bio-technology, Tiens Group is responsible for promoting TIENS brand to the world. To complete it, lean management is the essential and indispersable companion.

Then how to implement lean mangament in TIENS brand building?

Let's take the Japanese stadardized egg-boiling process for example. Make sure you have the exact sized container of 4 cm in leight width and height. Put the egg in it, fill it with 50 ml water, turn on your gas stove and make the water come to full boil in 1 minute. Turn off the gas stove after 3 minutes. Do not remove the egg from the remaining heat until another 3 minutes. Then drain hote water and replace it with cold water. Let the egg cool for 3 minutes. In this way you can make a perfect egg and save 4/5 water and 2/3 heat. From th eabove process we can see the three key measurements of lean management: detail, professionalism and scientific datamation.

As to brand building, the key is dissemination and the main approaches are advertising, public relations and public reputation. Let's make some detail analysis on dissemination methods in accordance with lean principle. For example, in Indonesia, some specialists are invited to the Indonesian Television Programs to talk about health and TIENS as health consultants; in Kazakstan, the ex-director of Ministry of Health openly appraised TIENS products and business mode on TV. Such kind of promotions bring TIENS high reputation and enormous attractions. We can see that the media is a beneficial way in promotion for its broad visual influence. In this regard, we assess the differentiated cost of newspaper and TV in various countries, and the choose the right one to enhance TIENS brand image. Meanwhile, pay attention to public relation to advance local credibility and reputation.

Spelicalists build special brand. That's what TIENS has done as follows:

In 2005, TIENS set up its mission and vison with well known consulting firm Roland Berger. In 2006, TIENS outlined its brand stratergy with cooperation of DMG, a 4A advertising company; then shaped its VI system with Enterprise IG. TIENS had its corporation image ad, in which displayed the brand core "one world, one family", and brand slogan "together we share" . In 2008 TIENS PORTAL website cooperated with Interwoven (USA), with TeamSite as the technical core, developed TIENS CMS system covering 110 national branch websites. In 2009 TIENS will appoint a world-renowned superstar with high influence and crdibility as its coporate spokesman, which will significantly enhance TIENS brand image...

TIENS has also got some measureable gains demonstrated in figures, such as:

6 business brands: TIENS direct selling company, BannerStore, Tstar Travel Agency, Tiens Biotech Group USA Inc, TIENS college, TIENS International Business College.

4 Product categories: Health care, health apparatus, beauty care, home care.

With the above excellent achievements, TIENS was ranked No.1 among Tianjin companies and among health industries on the Top 500 Value Brands in China 2008 released by World Brand Laboratory (WBL)

To shape TIENS brand with lean management should be the resposibility and routine work of all Tiensers. Presidnet Li Jinyuan remarked: "Hand in hand, you are an indispensable part of TIENS brand; Shoulder to shoulder, TIENS brand is marvelous for you" Wish all Tiensers will be arm in arm, taking "operational thinking, lean management and service" as th eguilding concept, upholding the brand image as our sacred duty, and contributing to make TIENS a prime world-renowned brand.